Callista
About the Designer ✦ The Bold Edition
Callista Hansen ✦ Los Angeles, CA
Click the note to read ✦
A Los Angeles–based designer with an editorial eye for type, restraint, and brands that are meant to be remembered. Built for the kind of quiet, confident design Monday lives in.
Concept work designed in Monday's own visual language — photography-led, quietly typeset, and ready to use across the channels where graphics do the working: the website, email, paid social, and events.
Editorial, social, and brand design across beauty, skincare, and lifestyle. Tap any piece to view the full design.
Lead brand identity, web, and content design end-to-end for fashion, beauty, and lifestyle clients — from strategic brief through final, production-ready delivery. Build cohesive visual systems: logos, palettes, typography, social templates, and websites that turn browsers into believers.
Owned brand storytelling and design across social and digital channels — directing editorial graphics, multi-asset membership campaigns, treatment ads, and product e-commerce content. Built and maintained the practice's campaign photo library — sourcing, tracking, and assigning imagery across campaigns and formats. Refreshed the practice's logo identity and served as sole designer of its skincare product labels, carrying them from concept to manufacturer-ready production files — on brief, on budget, through stakeholder approval. Founded and scaled the Brand Ambassador Program, managing creator guidelines and approvals.
Supported editorial and campaign development across digital channels and produced multimedia assets that contributed to measurable engagement and subscriber growth.
A foundation in storytelling, tone, and clarity — the instincts behind every brand and campaign I design.
